The Group Head of Marketing and Corporate Affairs at the insurance group, Hollard Ghana, Cynthia Ofori-Dwumfuo, is the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021.
She was honoured at the just-ended 33rd Annual National Marketing Performance Awards ceremony at the Labadi Beach Hotel.
This year’s event was under the theme “Creative Marketing and Innovation in a Volatile Global Economy.” CIMG recognised Cynthia for leading Hollard Ghana’s innovative brand-building efforts. In addition, they cited her for excellence in marketing insights, people, corporate and reputation management, CSR, and sound marketing strategies.
According to the Institute, this set Cynthia and Hollard apart as corporate achievers for 2021.
Cynthia expressed gratitude to the Governing Council of CIMG for the honour. She said, “Thank you! It’s fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing. Impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hard work, a fantastic team, and a great brand style. It takes a village, so I thank Hollard, my family, and the extended community for their supportive advocacy. “Akpe na wo,” to Group CEO Patience Akyianu, MDs Daniel Addo and Nashiru Iddrisu, and the larger purple team, especially Elorm Senah and Aviel Benni Derry.”
“Marketing insurance is no small feat, especially in this volatile global economy. It requires the right expert to drive strategic brand and customer initiatives that are attractive to target audiences. Hollardite Cynthia has been remarkable at promoting our vibrancy and business purpose. Her impactful work with her team has resulted in our group’s exceptional brand growth.
Also, her collaborative work with our People Team has seen increased staff engagement and company pride.”
“Furthermore, through our unconventional brand engagements, she has undoubtedly spurred a burst of competitive activity in our previously quiet insurance industry. As a result, she has contributed to increasing insurance penetration in Ghana while making us a favourite. We are proud of her CIMG achievement and dedicate the win to our customers, partners, and stakeholders for being receptive audiences. As a marketing-oriented company, we will continue to serve them better through our original products, distinctive distribution channels, and customised policies curated for every need”, Patience added.
About Cynthia Eyram Ofori-Dwumfuo
In 2021, Cynthia was named a top 25 innovator in Europe, the Middle East & Africa in the prestigious SABRE (Superior Achievement in Branding, Reputation, and Engagement) Innovator 25 list by globally respected PRovoke Media. Moreso, she is called one of the Top 10 Women in PR by Women in PR Ghana and listed by Avance Media among the 50 Most Influential Young Ghanaians in Leadership and Civil Society.
Cynthia is currently the Group Head of Marketing and Corporate Affairs at Hollard Ghana. Previously, she held senior roles at top advertising and communications agencies and worked in the USA, UK and pan-Africa. Consulting, she coordinated local and international projects, some funded by Rockefeller Foundation and CGAP/World Bank.
Cynthia is the Board Chair for the Springboard Roadshow Foundation and serves on several boards, including the executive council of the Institute of Public Relations Ghana.
She is an Accredited Public Relations Professional (APR) with an MA in Professional Communication from Clemson University, USA, and a BA in Economics from Kwame Nkrumah University of Science and Technology.
About Hollard Ghana
Hollard is the country’s favourite insurance group, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market, having operated for 25 years as Metropolitan Insurance, with the world-class expertise of an international brand in 18 countries worldwide. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers cutting-edge solutions customised to unique risks. Through its subsidiaries, the group offers different life and general insurance products, including funeral, personal accident, motor, business, travel, home, and more, and can be reached via the following means: 0501603967 (Hollard Insurance) and 0501533698 (Hollard Life). Beyond various nationwide office branches and Hollard 2U franchise shops. Find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh, www.melcom.com/hollard-insurance and www.jumia.com.gh.
Vodafone Ghana won three different awards at the Ghana Business Awards and the Chartered Institute of Marketing Ghana (CIMG) Awards held over the weekend.
At the Ghana Business Awards, Vodafone Ghana was named Telecommunications Company of the Year, and Patricia Obo-Nai, the company’s Chief Executive Officer (CEO), won the CEO of the Year (Private Sector) Award.
At the CIMG Awards, Vodafone Ghana was again named the Telecommunications Company of the Year.
The two prestigious awards schemes recognise, and reward excellence based on rigorous criteria for shortlisting nominees. Key indicators for awards in these schemes include, among other things, technology and innovation, excellence, and impact on society.
Speaking about the awards, Patricia Obo-Nai said that Vodafone Ghana’s success is due to the support of its customers and all stakeholders.
“It is a great honour to see how, over the years, Vodafone Ghana continues to receive accolades for our dedication to customer satisfaction and leadership. Indeed, we are immensely proud of what we have achieved as an organisation, but we recognise that we could not have come this far without the support and loyalty of our customers and all stakeholders. We therefore dedicate these awards to all our customers.”
The Ghana Business Awards, which are organised by Globe Productions Limited, gives individuals and businesses a chance to be recognised for their important contributions to the growth and development of their business sector. The awards also highlight the key functions within the sector that help it grow and stay strong.
The CIMG Awards, organised by the Chartered Institute of Marketing, Ghana (CIMG), is another well-known award that honours excellence in the business world.
It aims to increase awareness of marketing and its importance to business success, as well as to promote high professional standards and encourage excellence among marketing practitioners.
